Should you really opt for an MBA in Digital Marketing? Here's all you need to know!
Are you stuck with the thought of whether to pursue an MBA in digital marketing or not? Well, it’s totally valid because it is a fairly new addition to vocational choices and has comparatively less information available out there. But by the end of this blog, I’m sure you’ll have better clarity with your decision.
In this blog, we’re going to talk about what an MBA in digital marketing is, its scope in India, the benefits of it, the syllabus, and most importantly, the salary statistics.
But first, allow me to throw some light on Digital Marketing. Since the time marketers have got their hands on digital marketing, the marketing operations have completely changed. With extensive customization & personalization, companies started targeting highly potential clients and thus, ended up increasing their sales more than average.
Once businesses understood the importance of digital marketing and how it had become indispensable, the demand for digital marketers consequently rose. Hence, this is the perfect time to kick-start your career in Digital Marketing.
Without further ado, let’s find out what is an MBA in Digital Marketing.
What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a specialized post-graduation course that is typically a 2-year program depending on the institute. This is a recent addition to the MBA’s which is an extension of traditional marketing.
It teaches about the promotion/branding of goods and services through the online aka the digital medium. All aspects and components of digital marketing are covered in an MBA in digital marketing.
A beneficial addition while doing an MBA in Digital Marketing is the rigorous training that a student goes through in the form of projects, presentations, and assignments. These prepare you to face the real corporate world. Many institutes also provide internships to further strengthen your skills on the table.
Normally, the majority of working professionals opt for an MBA in Digital Marketing to upskill themselves and bag high-paying job opportunities. But you must know that an MBA requires a substantial amount of time, effort, and money.
Scope of an MBA in Digital Marketing in India
An MBA in India has always been a very highly preferred choice for further studies - be it for a student or a working professional. Especially with a specialization in Marketing. Candidates with an MBA on their resume found it easier to bag job opportunities at the Managerial level than freshers.
Unlike freshers who start as executives, you will be starting out directly as a Strategist in your niche or a Manager whose role is to look at the marketing activities of an organization in a more holistic manner.
It also helps you to take leaps in your professional career with much better opportunities and more frequently.
But with the introduction of digitalization, Traditional Marketing was no longer the only way to advertise/market goods and services. In fact, as we previously mentioned, Digital Marketing was proved to be a more affordable, accurate, and efficient mode of Marketing.
Its significance grew so much that companies started creating entirely separate and independent digital marketing departments which go on to show that digital marketing is here to stay and grow each year. This also indicates a higher demand for digital marketing professionals.
Don’t believe us? Take a look at the number of digital marketing jobs available in India.
Having an MBA in digital marketing is going to increase your chances of getting your dream job with higher-paying roles from so many jobs available out there.
Picking up on this, recently many colleges and universities have started introducing an MBA in Digital Marketing. Thus to conclude, the scope of an MBA in Digital Marketing in India looks very promising and bright.
Final Verdict: To opt for an MBA in Digital Marketing or not?
Definitely yes. Looking at the scope and importance of Digital Marketing in India, it is the right time to grab this opportunity and kick-start your career with an MBA in Digital Marketing.
Although, there are many institutes and universities which offer an MBA in Digital Marketing. Since it’s a very recent addition, the course syllabus and other important factors offered may differ between all institutes and may not necessarily be up to the mark.
So with careful research, we recommend going for IIDE’s MBA-level Post-Graduation in Digital Marketing. It is a comprehensive course with a duration of 11 months. This post-graduation course focuses not only on digital skills but gives equal training on managerial skills. It also offers 2-months of compulsory internship.
So it is perfect for anyone who doesn’t want to invest 2 years into the program and at the same time doesn’t have to compromise on the quality of education.
Let’s look at the course syllabus of their MBA in Digital Marketing.
MBA in Digital Marketing Course Syllabus
- Inbound Marketing
- Introduction to Digital Marketing
- Website Creation
- Search Marketing
- Outbound Marketing
- Content Marketing
- Social Media Marketing & Management
- Video Marketing
- Media Management & Automation
- More forms of Digital Marketing
- Integrated Marketing
- Managerial Skills and Soft Skills
- Soft Skills
- Agency Skills
- Compulsory Internship & Thesis
- 2-Month Compulsory Internship
- Capstone Project
Their course syllabus is highly customized, concise, and real-world relevant. Along with that, you will master 24+ industry-relevant tools. They also offer Placement Assurance.
Now that you’re familiar with what an MBA in Digital Marketing is, its scope in India, and that it’s definitely worth it, let’s look at the potential salary that you can earn with an MBA in Digital Marketing.
Salary Insights for an MBA in Digital Marketing
In comparison to a fresher, if you hold an MBA in Digital Marketing, you will be able to secure job opportunities directly at the mid-senior managerial level in top companies. The expected salary for that would start from INR 5,00,000 onwards in your very first job.
Within 3 years of experience, a jump from INR 5,00,000 per annum to INR 9,00,000 - INR 12,00,000 per annum is also expected. Take a look below at the average salary statistic for a Digital Marketing Manager.
Conclusion
Well, that’s about it with all things you needed to know about an MBA in Digital Marketing. For all those who wished to pursue an MBA in Digital Marketing, we hope this blog has helped you make an informed decision.
Now, we do know that an MBA requires a heavy investment of time and money. Not all of you might be ready for it or be willing to take up an MBA in Digital Marketing at the moment.
But that doesn’t mean you need to stop yourself from expanding your horizon. You can still build a career in Digital Marketing with this Online Digital Marketing Course right from the comfort of your home.
Thank you for reading this blog. Do let us know about your views in the comments section below.
