Before stating the fact regarding why different agencies are teaming up with Salesforce to help to build consumer-oriented and digital strategies, it is better to have an overview of the organization. This America-based company provides CRM or Customer Relationship Management services. This organization was established in 1999 as a Software as a Service or SaaS industry. Today, Salesforce is ranked sixth by the Fortune magazine within their list of Top 100 organization "Top 100 Companies to Work For in 2020".
Coming to the current topic, it can be said that the method of marketing and advertising has been proven obsolete. Therefore, different organization are partnering up with Salesforce, a CRM company. Such agencies are trying to reinvent themselves by focusing on the creative and technical aspects.
According to the reports of IDC, Salesforce certification is known to be the number one
Customer Relationship Management service, provider. Hence, top digital organizations such as Accenture Interactive, IBM iX, Dentsu Aegis, Deloitte Digital, etc. have chosen Salesforce to develop smart, customer-centric methods for their borrowers. Further, it can be said digital
agencies like IBM iX and Accenture Interactive have escalated the practice capacity to 84%
YoY.
Digital organizations reinventing with Salesforce
In the light of this matter the following examples you'd help one to understand regarding the new partnership and innovations -
- Pierry Inc. - Pierry Inc., a Wunderman organization announced the accessibility of this company's Omni-Cloud 4.0, data solution, partnered with Salesforce to improve its retailer connection with their clents. This solution is specifically built to leverage intermediary data, from different configurations into a respiratory.
This, in turn, makes this solution compatible with products belonging to Salesforce, including Service Cloud, Marketing Cloud and Commerce Cloud. With the help of such cloud-based integration, a retailer gains clear perspective regarding their customers, which helps them to provide an accurate result.
- Merkle - A data-driven, technology-based performance marketing agency, Merkle, announced theirs commence of CRM 4.0. This organization partnered with the Salesforce training solution for consumer products, retailer, electronics, and other organizations to assist navigating digital-first experience.
Further, it can be said that the Merkle, a Dentsu company's CRM 4.0 solution is compatible with the Salesforce DMP, Marketing Cloud, Salesforce Commerce cloud and advertising studio.
- Publicis. Sapient - This is a part of PublicisGroupe has partnered up with TQI Ventures. This collaboration aims at introducing the market with Sapient.i.7, a newly emerged organization which provides an array of Salesforce services.
Agencies that practice Salesforce certification all over the world
Other than the above-stated companies, there are few digital organizations which have acquired Salesforce practice throughout the world. Following are the companies -
- Dentsu Aegis - Dentsu Aegis availed an EMEA Salesforce collaborator named, "Blue-Infinity". This partner is known for specializing the segment of providing Salesforce for customer service, sales, data-based marketing and Bluecom (A Salesforce Commerce cloud which has collaborated with APAC).
- Wunderman - This WPP organization, holds a bulk share in the Pierry Inc. It is an industry-dominating, marketing software-based business, which is known an expert in enhancement of engagement on the Salesforce Marketing Cloud.
- Publicis. Sapient - Among the digital agencies which have acquired Salesforce practices, Publicis. Sapient has availed Vertiba. Vertiba is a Salesforce Consulting Partner who has specialized in delivering cloud solutions for data-based sales, marketing and customer service.
- MRM//McCann - Another digital company which has acquired Salesforce practices is, MRM//McCann. This organization has received Optaros, which is a Salesforce business Cloud in Northern America.
Recent implementation between Salesforce Marketing Cloud and Google Analytics 360 transform marketing effectiveness
One of the main reasons for digital agencies to collaborate with Salesforce certification is that the CRM organization has integrated with Google Analytics 360. The best CRM company powers this integration and Google web analytics solution is said to boost allied marketers to produce meaningful products for consumer experience.
Further, it can be said that this integration is considered as an industry-leading offering, which provides critical insights that are significant to understand a customer. This, in turn, helps different organizations can work with their customers more efficiently. Such digital agencies can utilize their insights without involving Information Technology. This also enables a developer to build a more efficient marketing campaign for every customer.
As an example, it can be mentioned that Cardinal Path, Dentsu Aegis, Isobar, Network agencies have joined their companies to bring networking pillars of collaboration and innovation to organizations which wants to realize this newly announced integration.
Salesforce Connections 2018: The digital customer, marketing, and commerce service event of the year
As various globally acclaimed digital agencies are partnering up Salesforce certification, the
company organized for an event to make the integrations more effective. This event took place at the McCormick Centre (Chicago). This event lasted for two days, from 12th June to 14th June. To know more about this event you can go through the following top highlights -
- The revelation of the innovation of the Fourth Industrial Revolution -
One of the primary highlights of this new event is that Mr Bret Taylor, the Salesforce Chief Product Officer have announced that the CRM organization is about to implement new products. These products are said to help all businesses in their goals.
- The convergence of B2B and B2C -
Another highlight from this event is that in this keynote need to implement B2B and B2C experience. Further, it can be added that this CRM company is about to bring about B2B through the acquisition of ClodCraze and the deliberate launch of Salesforce B2B.
- Intelligent marketing to empower consumers -
One of the driving force of different digital agencies is that intelligent marketing.
Considering this fact, the Salesforce Senior Vice-President for Marketing Cloud and other experts announced the latest innovation of their Marketing Cloud.
In conclusion, it can be said that as Salesforce Certification has invented various Marketing, Commerce and Customer service, different digital agencies are partnering up with them. This integration would help these organizations to deliver more precise products according to their customers' requirements.
